Wednesday, July 8, 2015

Cato Institute's Aggressive Advertising

The libertarian Cato Institute is shaking up the game on think tank advertising with splashy new advertising in New York's Times Square.  Here is what Cato says about the new campaign:
Idividual liberty and limited government now light up Times Square.  All summer long, Cato’s commitment to stopping the government from overspending, overregulation, policing the world, and invading our privacy will be shining down to passersby from a jumbo screen.

Cato is known to do lots of advertising, particularly in various Capitol Hill publications.  For example, on June 10, it took out a full-page ad in publications such as Roll Call, The Hill, and Politico promoting a Cato Institute Book Forum event entitled "Going for Broke: Deficits, Debt, and the Entitlement Crisis."

In related news, Cato also has a new CatoAudio App that provides instant access to the views of its think tank scholars.

Think Tank Watch has also learned that Cato has joined together with Land's End to create a new online store where merchandise can be customized with the think tank's logo.

In 2015 Cato was ranked as the 8th best think tank in the United States and the 16th best think tank in the world by the annual University of Pennsylvania think tank rankings.  It was also ranked as the 4th best think tank in the world in terms of best use of social media, and 2nd best think tank in the world in terms of best use of the Internet.  It was ranked 12th best in the world in terms of best use of media.

Update: We should note that Cato is not the only think tank to advertise in the newspaper.  For example, in the September 9, 2015 edition of The Hill, RAND Corporation ran an ad for the RAND Review (RR), its flagship magazine.