New research shows less than 4% (3.74%) of the UK public can name a think tank. The same research revealed that just 60% of the public say they know what a think tank is, but cannot name one. The Adam Smith Institute (1.44%) is the only think tank that more than 1% of the population can name, followed by the Fabian Society (0.85%), and the Bow Group (0.50%).
In 2018, We Are Flint released a poll showing that only one in two Americans actually knows what a think tank is. Think Tank Watch should note that both polls were conducted online, a method that some say cannot always be trusted.