Heritage's "Mammoth" Billboard Campaign in NYC

The conservative think tank Heritage Foundation announced this week a "mammoth" billboard campaign in New York City warning that "Obamacare may be hazardous to your health."

Here is more from Heritage:

Inspired by health warnings from the U.S. Surgeon General, the billboard will encourage passersby in the Times Square area to get more information by texting the word “HAZARD” to 33733.

The six-story billboard, which will be unveiled this week, will be hard to miss. Located on 42^nd Street between 7^th and 8^th Avenues, it is 90 feet long and 67 feet high. The message will run through late October.

A picture of the billboard can be viewed here.

The Heritage Foundation was recently ranked as the 18th best think tank in the world by the annual University of Pennsylvania think tank rankings.  It was rated the 9th best think tank in the US.  It was also rated as the #1 think tank in the world in terms of best use of social media and the Internet.  Heritage was also rated as the 10th best think tank in the world in terms of most significant impact on public policy.