[Dmitry] Peskov [Putin's influential press attaché] had handpicked Ketchum to work on the G-8 summit in St. Petersburg in 2006. Russia’s image needed buffing after taking a hit that winter when Gazprom, the massive state-controlled energy company, cut off natural gas to Ukraine. Peskov and other media-savvy members of the Putin administration understood that a Western-style makeover would help. And Ketchum delivered at the G-8, arranging media interviews and recording podcasts, and connecting with American think tanks and officials to show Russia in a more flattering light. Peskov was so pleased that he inked a broader contract for Ketchum to “facilitate dialog [sic] and a relationship between The Russian Federation and representatives of the United States government and media.”
Think Tank Watch should note that foreign governments often pay law firms, lobby firms, public relations firms, and others to help connect with think tank experts and others.